Press Contact:

Franz Balve
Tel. (732) 933-1117
Koelnmesse, Inc.
8700 W. Bryn Mawr
Ave. Suite 640
North Chicago, IL 60631



Chicago, Cologne – December 15, 2009

The 6th IDEM 2010 ( International Dental Exhibition and Meeting), Singapore – The Major Dental Trade Fair for the Fast Growing Asian Market

Early sign ups by U.S. dental manufacturers for IDEM Singapore 2010 indicate that the Pacific Rim region holds a lot of promise for companies seeking to expand their sales into that region. IDEM will take place for the sixth time from April 16-18, 2010.

The show covers the entire spectrum of dental medicine and dental technology – from materials and instruments, prophylaxis products, pharmaceuticals to dental surgery and laboratory equipment. The trade show will be accompanied by a high level scientific conference program focusing on the latest scientific trends and developments organized by the Singapore Dental Association.

So far 20 companies have signed up for the IDEM USA Pavilion organized by Koelnmesse, Inc. in Chicago. “IDEM Singapore is an excellent marketing tool for U.S. companies who are committed to become players in the South East Asian marketplace. We have been exhibiting at this event early on and think of it as the IDS of this region”, says Weston Pettersen, International Marketing Manager at Zimmer Dental, Inc.

Richard Campos, International Sales and Marketing Manager at Air Techniques added: “When we entered the South East Asian market 6 years ago, we could have easily sold our Digital Imaging Systems directly to dental offices, but we resisted that temptation. Instead we successfully concentrated on finding distributors. Our sales to this region have grown continuously and we are ready to display new product lines at the upcoming event.”

Mette Petersen, President and Managing Director of Koelnmesse, Inc., Chicago noted: “U.S. dental manufacturers are doing well in this part of the world. Currently, more than 30% of dental imports into Singapore come from the U.S. We expect 25 U.S. companies to take part at IDEM 2010, most of them will participate via our USA Pavilion“.

Over 90% of the exhibit floor has been sold and show management expects around 390 companies and 7,000 visitors from the Pacific Rim region to be in attendance at IDEM Singapore 2010. Attendees are Dealers, Distributors, Dentists, Dental Technicians, Hygienists and Dental Students.

IDEM Singapore 2010 is considered to be the leading dental trade fair in the South East Asian region. International companies use IDEM to launch their products by finding distribution in the ASEAN countries such as Singapore, Indonesia, Thailand, Philippines and Malaysia. National pavilions from many countries take advantage of this event, including large groups from Switzerland, the UK, Germany, Korea and Taiwan.

More information regarding IDEM 2010, can be obtained by contacting Silke Eidam, U.S. Sales and Project Manager of IDEM 2010, Phone: 773-326-9929 or

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