What’s on the Menu? Find out at Anuga 2009
February 16, 2009
CHICAGO…Chefs, culinologists, foodservice operators and brokers, and anyone involved with developing menus for restaurants both here and abroad should plan to attend Anuga on October 10 to 14. This distinguished global food and beverage fair held every two years in Cologne, Germany, is unlike any other trade show. Anuga’s unique concept of featuring 10 specialized trade show segments in one location has been highly successful in matching exhibitors with their right target audience. The 10 segments are: 1) Bread & Bakery, Hot Beverages, 2) CateringTec, 3) Chilled Food, 4) Dairy, 5) Drinks, 6) Fine Food, 7) Frozen Food, 8) Meat, 9) Organic and 10) RetailTec.
At Anuga 2007, approximately 20% of all attendees represented the foodservice and catering industries, including keep buyers for hotels, restaurants, fast-food chains, airlines, distributors, and more.
U.S. food and beverage manufacturers that cater to foodservice channels will want to participate in the USDA-endorsed U.S. Pavilion at Anuga. The pavilion offers U.S. food and beverage marketers cost-effective visibility in the increasingly crowded global shopping basket. The U.S. Pavilion provides a forum for U.S. companies to exhibit with other U.S. companies, making it a prime destination for buyers from other countries seeking out high-quality, safe and delicious American-made products. U.S. Pavilions are offered in five of the 10 segments: Drinks, Fine Food, Frozen Food, Meat and Organic. In 2007, there were 148 participants in the U.S. Pavilion, covering 25,150 square feet of exhibition space. According to USDA, these companies generated an estimated $9.8 million in on-site sales and more than $89 million in 12-month projected sales.
“Food fairs in the United States tend to be more show and less action,” says Mette Petersen, president and managing director, Koelnmesse Inc., Chicago. “At Anuga, meetings take place on the show floor and orders are made. The U.S. Pavilion makes it easy for buyers to find American-made products. Imagine, more than 163,000 trade attendees from 175 countries all waiting to meet with you in one location.”
For more information on exhibiting, contact Veronica Woods at 773/326-9922, or visit anuga.koelnmessenafta.com.
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