Anuga 2009 U.S. Pavilion Helps Food and Beverage Marketers Increase Export Sales
January 16, 2009
CHICAGO…The USDA-endorsed U.S. Pavilion at Anuga, the distinguished global food and beverage food fair held every two years in Cologne, Germany, offers U.S. food and beverage marketers cost-effective visibility in the increasingly crowded global shopping basket. The U.S. Pavilion provides a forum for U.S. companies to exhibit with other U.S. companies, making it a prime destination for buyers from other countries seeking out high-quality, safe and delicious American-made products.
“The Anuga fair is the one trade event that guarantees you a return on your investment of time and money,” says Rodney Schnurr, vice president, international division, Snyder’s of Hanover, Hanover, PA. “It’s a superb forum for the international trade at large.”
Anuga 2009 runs Oct. 10 to 14 in the prominent Koelnmesse Convention Center. Unlike any other trade show, Anuga’s unique concept of featuring 10 specialized trade show segments in one location has been highly successful in matching exhibitors with their right target audience. U.S. Pavilions are offered in five of the 10 segments: Drinks, Fine Food, Frozen Food, Meat and Organic.
In 2007, there were 148 participants in the U.S. Pavilion, covering 25,150 square feet of exhibition space. According to USDA, these companies generated an estimated $9.8 million in on-site sales and more than $89 million in 12-month projected sales.
“Food fairs in the United States tend to be more show and less action,” says Mette Petersen, president and managing director, Koelnmesse Inc., Chicago. “At Anuga, meetings take place on the show floor and orders are made. The U.S. Pavilion makes it easy for buyers to find American-made products. Imagine, more than 163,000 trade attendees from 175 countries all waiting to meet with you in one location.”