Anuga 2009 Functions as an Innovation Generator

January 16, 2009

CHICAGO…Food and beverage formulators, chefs and ingredient scientists know that to be innovative it is critical to explore all aspects of the food and beverage industry, which includes learning from peers in other countries. This is why more and more companies involved in product development are sending their employees to Anuga, the distinguished global food and beverage food fair held every two years in Cologne, Germany.

Anuga 2009 runs Oct. 10 to 14 in the prominent Koelnmesse Convention Center. Unlike any other trade show, Anuga’s unique concept of featuring 10 specialized trade show segments in one location has been highly successful in matching exhibitors with their right target audience. The 10 segments are: 1) Bread & Bakery, Hot Beverages, 2) CateringTec, 3) Chilled Food, 4) Dairy, 5) Drinks, 6) Fine Food, 7) Frozen Food, 8) Meat, 9) Organic and 10) RetailTec.

“In addition to generating ideas, many attendees form relationships with foreign exhibitors that lead to future business transactions,” says Mette Petersen, president and managing director, Koelnmesse Inc., Chicago. “At Anuga, meetings take place on the show floor. There are opportunities to import, export and co-pack, which is becoming a part of everyday business as the food and beverage industry becomes increasingly global.

“In 2007, there were 6,795 exhibitors from 95 countries and 163,384 visitors from 174 countries,” says Petersen. “Further, in 2007, two thirds of exhibitors indicated they use Anuga to debut new products. Anuga sets the trends and puts all the important topics in focus.”

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