A Global Society Requires a Global Kitchen: Anuga CateringTec 2009

February 16, 2009

CHICAGO…The global foodservice industry has undergone immense change in the past decade, as foreign technologies and products have become more available. To remain competitive, companies must look beyond their borders, and the best place to start is at Anuga, the most distinguished global food and beverage fair held every two years in Cologne, Germany. Anuga 2009 runs Oct. 10 to 14.

Unlike any other trade show, Anuga’s unique concept of featuring 10 specialized trade show segments in one location has been highly successful in matching exhibitors with their right target audience. The 10 segments are: 1) Bread & Bakery, Hot Beverages, 2) CateringTec, 3) Chilled Food, 4) Dairy, 5) Drinks, 6) Fine Food, 7) Frozen Food, 8) Meat, 9) Organic and 10) RetailTec.

Around half of Anuga 2007’s more than 6,700 exhibitors presented products and solutions for the foodservice and catering marketplace, either within the Anuga CateringTec hall, or in one of the other nine adjacent halls. There are also USDA-endorsed U.S. Pavilions located in five of the 10 segments: Drinks, Fine Food, Frozen Food, Meat and Organic. The pavilions provide a forum for U.S. companies to exhibit with other U.S. companies, making it a prime destination for global buyers seeking high-quality, safe and delicious American-made products. Only Anuga offers you this perfect combination of food, beverages and technology, all in one place. The broad range of products appeals to all the relevant decision-makers from all target groups.

“No other event offers you the opportunity to meet all the leading buyers from the sectors of institutional catering, foodservices, system catering, hotels and new channels,” says Mette Petersen, president and managing director, Koelnmesse Inc., Chicago. In 2007, from the 41,980 visitors to Anuga CateringTec, 18,322 were from Germany, 18,769 from Europe (excluding Germany), 2,350 from Asia and 1,770 from America. “It’s not just the number of visitors that’s impressive; their decision-making authority is, too,” says Petersen. “In 2007, around 95 % of exhibitors were satisfied or very satisfied with the quality of visitors, and praised the number of contacts made.”

For more information on exhibiting, contact Veronica Woods at 773/326-9922, or visit anuga.koelnmessenafta.com.

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